Marketing Your Property: How It Works

When it comes time to sell your home, one of the biggest decisions you’ll make is which agent to entrust with the marketing. But with so many agencies offering different packages at different price points, it’s essential to ensure you’re comparing apples with apples - not apples with oranges.

A well-marketed property attracts more attention, more buyers, and often, a better result. But not all marketing packages are created equal. One agency’s ‘premium’ might look very different to another’s, so it’s important to ask exactly what is included.

Some of the core marketing tools include:

• Online listings on sites like com.au and domain.com.au
• A professional photo shoot
• A detailed floorplan
• A For Sale signboard
• Brochures for open inspections
• Exposure via social media
• Optional extras like drone photography, property videos, virtual tours, and feature placement on major websites

The biggest cost in most marketing campaigns is the listing on realestate.com.au. In South Australia, it’s considered a necessary expense - it’s where the vast majority of buyers are looking, so you simply can’t afford not to be there. However, what many sellers don’t realise is that there are different tiers of advertising on realestate.com.au. These range from standard listings to premiere placements, and the cost varies depending on the property’s location and the advert quality (photos, headline, copywriting, etc.).

A property in a high-demand suburb may require a different marketing approach to one in a more regional area. And the type of advert you choose can have a big impact on how visible your property is to buyers.

Before you sign with an agent, ask to see a breakdown of their marketing inclusions - and don’t be afraid to compare! A slightly higher investment with one agency may actually deliver far better value and exposure than a cheaper package elsewhere.